Product Development Plan
Does your company already have a sound product development plan? Do you know what should be in your plan? If not, then this article can help you.
Product Development Plan
A product development plan is a list of what you need to do to develop the product. It’s not just a list of tasks. You’ll also want to include the schedule and resources needed for each task.
The plan should be discussed with your team members, including those who will be doing the work. If you’re working with outside contractors, then they’ll need to know what they’re supposed to do in the plan as well.
So, a plan is essential to a successful project. Without it, you won’t know what you need to do or when it needs to be done. And, you won’t have a good estimate of how long it will take.
You may have several items in your plan:
- Firstly, you need to define the product, including what it is and what it will do.
- Secondly, you need to explain how the product will be sold. This includes where it will be sold and how much it will cost.
- Next, you need to define the target audience. This includes the age group, gender, location, income level, etc.
So, most plans include more than this. They may have details about what the marketing message should be and how it’s planned to be delivered. They also include a list of risks. For example, they may discuss what might happen if a competitor introduces a competing product that is cheaper or better than yours.
So, let’s assume that you don’t have a product development plan yet. You want to start one for the first time or possibly update an existing plan. How do you start?
What to Remember in Making a Product Development Plan?
You can write your plan on your own or get someone to help you write it. It’s not that hard if you know what you need to say. And have some information about your product ready for input into the plan.
Here are some things to keep in mind as you write:
- When writing your plan, make sure that everything is dated and signed by someone in charge of the project. Usually, this is the person who created it.
- Also, make sure that there are copies of all documentation related to the project. So that they can be referenced later if needed.
- Finally, keep track of who needs to be included in reviews of your plan and when those reviews must occur. Keep track of what’s been said in each review. So that you’ll have evidence of what was decided. And by whom if questions come up later on during development or after launch.
If you follow these tips, then your plan will have a good start.
As you can see, it is important to have a solid plan in place before you begin working on your product. If you don’t have one, then you’ll waste a lot of time without a good idea of what you’re doing. And, you’ll make a lot of costly mistakes.