How does a product development journey start and end? What is involved in this kind of process? If you want to know, then read on below.
The product development journey starts with a need. A need is a feeling or a problem that you want to solve. This is usually triggered by an event like the birth of a baby, a marriage, or even something as simple as moving to a new place.
When you experience something like this, you start looking for solutions. It is at this time that you will come up with ideas for products that you can develop to solve your specific problem. What are the steps involved?
The Product Development Journey
This is where you will be coming up with all your product ideas. As mentioned earlier, this is usually triggered by an event or a problem that you want to solve. For example, let’s take the case of someone who just had a baby and wants to keep the baby safe at home while keeping an eye on it from inside the house.
A possible solution would be a baby monitor that sends videos of what’s going on inside the house to your mobile device. All while allowing you to speak and interact with your baby from anywhere in the world. Let’s say this person came up with this idea and now they are looking for solutions on how they can develop it.
The product development phase involves creating a tangible product and making it ready for production. This can be done by creating drawings, mock-ups, working models, etc. of what your idea will look like once it is developed.
You will also have to consider the materials that will be used in developing the product. And how much each part costs so that you have an idea of how much it costs in total to produce your product. Then, you also have to decide if you are going to buy or hire your equipment as well as determine if there are any certifications required.
Testing and Evaluation
Next up is the testing and evaluation phase. In this phase, you will test your product and evaluate its performance. For example, if you are working on a baby monitor, you will test it and see how far the wireless signal can reach.
You will also test it to see how easy it is to use, if it has any defects or other issues that need to be fixed and if the product is efficient in doing what it is made for. If everything checks out well, then you can proceed to the next phase.
Launch and Marketing
Lastly, you will have to launch and market your product. This involves spending money on advertising and distributing your product so that you can get customer feedback on how they find it. You will also need to consider whether or not there are any additional features that your customers want that will benefit them.
Launch and marketing should continue even after the release of your first product as this is a continuous process of improving the product based on customer feedback. This allows you to continuously improve your product until it becomes something that everyone will love.